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What are the requirements?

If you want to follow along exactly with me in the practical projects where we put the science-backed principles into practice, you'll need Adobe Photoshop, preferably Creative Cloud, but recent versions should work as well. I also link to a few free image editing options in the course, which will be fine for most techniques but not the two animated ad exercises, which require Photoshop. If you only want to know the science-backed marketing principles and don't need to design the images or ads yourself (for example, if you hire someone else to design your images), then of course you won't need Photoshop.
What am I going to get from this course?

Design and implement effective and aesthetically pleasing social media images and ads
Apply science-backed principles of social media marketing in order to get more shares, likes, comments, retweets, fans, followers, and purchases via social media and online digital marketing
Write effective and appropriate promotional copy and calls to action for online digital marketing and social media marketing
Apply effective color, including appropriate hue, saturation, and value, in social media marketing
Design effective animated ads and cinemagraph social media image posts using Adobe Photoshop
Get more clicks, likes, shares, follows, and purchases on media such as Twitter, Facebook, YouTube, Instagram, and more.
What is the target audience?

This course is for anyone who wants more clicks, likes, shares, comments, retweets, fans, followers, and purchases via social media marketing and/or digital marketing.
This course is for people who want more clicks on their YouTube thumbnail images, course thumbnail images, online ads and social media images.
This course is for people who want to learn how to write effectively in social media marketing posts.
This course is for people who run a social media presence for a company or use social media to promote their own brand, such as independent photographers, writers, and so on.
This course is not for people who are already maxed out in terms of potential followers, fans, and success on social media or those who already know all the scientific research of effective social media marketing and digital marketing and how to apply it.

Digital Marketing Success Proven Science and Design

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Tags: Digital, Marketing, Success, Proven, Science, Design

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