Writing Killer Copy for "Boring" Industries

Writing Killer Copy for "Boring" Industries
HDRips | MP4/AVC, ~2666 kb/s | 1920x1080 | Duration: 00:26:34 | English: AAC, 125 kb/s (2 ch) | 643 MB
Genre: Writing

It’s pretty easy to write compelling stories about a headline making company. But what if your company isn’t figuring out how to shoot humans from one city to the next in a giant vacuum tube or curing cancer or cracking encryption codes? What if your company is, well, kind of boring? How do you produce exciting and engaging stories about the nap-inducing enterprise? Content marketing ace Laura Busche tells how in this video filled with tact, grace, humor, and plenty of pithy examples.
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