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Street Marketing: The Future of Guerrilla Marketing and Buzz

Street Marketing: The Future of Guerrilla Marketing and Buzz by Marcel Saucet
English | 29 Sept. 2015 | ISBN: 1440838380 | 194 Pages | True AZW3 (Kindle)/(EPUB/PDF conv) | 4.81 MB

This compelling book shows companies new methods of marketing communication that will break through the noise created by the competition and allow them to differentiate their offerings and their brands.
* Thoroughly explains the compelling advantages of Street Marketing(TM), including low cost, high impact, and a personal approach that creates an emotional response * Explains the current crisis of conventional marketing in a brand society, identifies the need for non-conventional approaches for the emerging non-conventional market, and addresses the origins and definitions of non-conventional marketing approaches * Provides real-world examples of successful Street Marketing by major companies and organizations such as Heineken, Greenpeace, World Wildlife Fund (WWF), and Mini (automobiles) * Written by an accomplished marketing consultant and business owner who has put his Street Marketing(TM) concepts and practices into action for well-known organizations and companies as diverse as Intel, Lancome, Clarins, WeiRuan-->WeiRuan, Sony, and the World Council of People at the United Nations.

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Tags: Street, Marketing, Future, Guerrilla, Marketing

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