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Buying In: The Secret Dialogue Between What We Buy and Who We Are (Audiobook)
Language: English
Publisher: AudioGO (2008) | ASIN: B001AQHYSY | MP3 128kbps | 9h 24mn | 514 MB
Genre: Audiobook
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Brands are dead. Advertising no longer works. Weaned on TiVo, the Internet, and other emerging technologies, the short-attention-span generation has become immune to marketing. Consumers are 锟絠n control.锟?Or so we锟絩e told.
In Buying In, New York Times Magazine 锟紺onsumed锟?columnist Rob Walker argues that this accepted wisdom misses a much more important and lasting cultural shift. As technology has created avenues for advertising anywhere and everywhere, people are embracing brands more than ever before锟絚reating brands of their own and participating in marketing campaigns for their favorite brands in unprecedented ways. Increasingly, motivated consumers are pitching in to spread the gospel virally, whether by creating Internet video ads for Converse All Stars or becoming word-of-mouth 锟?gents锟?touting products to friends and family on behalf of huge corporations. In the process, they锟絯e锟絟ave begun to funnel cultural, political, and community activities through connections with brands.

Walker explores this changing cultural landscape锟絠ncluding a practice he calls 锟絤urketing,锟?blending the terms murky and marketing锟絙y introducing us to the creative marketers, entrepreneurs, artists, and community organizers who have found a way to thrive within it. Using profiles of brands old and new, including Timberland, American Apparel, Pabst Blue Ribbon, Red Bull, iPod, and Livestrong, Walker demonstrates the ways in which buyers adopt products, not just as consumer choices, but as conscious expressions of their identities.

Part marketing primer, part work of cultural anthropology, Buying In reveals why now, more than ever, we are what we buy锟?nd vice versa.

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Tags: Audiobook, Secret, Dialogue, Between, Buying

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