Influence Mastering Lifes Most Powerful Skill The Great Courses|741.85 MB
Influence: Mastering Life’s Most Powerful Skill
Kenneth G. Brown, Ph.D.
The University of Iowa
Influence and persuasion aren’t just abstract concepts of interest exclusive to psychologists and sociologists. Rather, they’re a fundamental part of your everyday life. Whether you realize it or not, you’re constantly surrounded by people and groups trying to influence the way you think, act, and feel.
But you don’t have to let influence just happen to you. Instead of merely following the will of others, you can actively take charge of your decisions—and your life—by grasping the science behind how influence works and by strengthening your own skills at influence and persuasion. And whether you’re in the corporate boardroom or at the family dinner table, you’ll find yourself reaping a wealth of rewards when it comes to the myriad ways you interact with other people and groups on a daily basis.
To master the art and craft of influence, the most powerful skill a person in 21st-century society can have, is to
• vastly increase your chances of achieving your particular goals, both at work and at home;
• strengthen your ability to persuade supervisors, coworkers, family members, and others
that your opinions are the right ones;
• enhance the effectiveness with which you negotiate, shop, speak to groups, and engage in
other activities; and
• protect yourself from the machinations of con artists and others who would use the tools of
influence to your detriment.
Now, in Influence: Mastering Life’s Most Powerful Skill, discover everything you need to tap into the hidden powers of influence and persuasion—and use them to enhance your personal and professional life in ways you never thought possible. Delivered by award-winning Professor Kenneth G. Brown of The University of Iowa, an expert in management and a certified Senior Professional in Human Resources, these 12 lectures will teach you in clear and accessible language how and why influence works. Packed with eye-opening scientific and sociological experiments, case studies from fields including business and politics, practical exercises to test your skills, and more, this course will show you how to harness the power of influence at home, at work, at the store, in your social life, and anywhere else you may need it.
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