The Entrepreneurs Toolkit The Great Courses|1.42 GB
The Entrepreneur’s Toolkit
Stoops Distinguished Professor of Entrepreneurship Michael G. Goldsby, Ph.D.
Ball State University
The numbers are staggering. According to the Small Business Administration, two-thirds of all new businesses fail in their first decade of operation. What does it take to become one of the prosperous few? How does a promising idea survive the startup phase, pass the break-even point, and eventually grow into a flourishing enterprise? In short, what are the tools that entrepreneurs need to succeed?
The answer is critically important. After all, an entrepreneurial spirit is vital to society for many reasons:
• Great businesses depend on the ability of entrepreneurs to handle unpredictable challenges
and seize unrecognized opportunities.
• Entrepreneurship applies not just to businesses, but also to many areas, including
education, non-profit organizations, sports, and government.
• The world is teeming with breakthrough ideas, but it takes entrepreneurial skills to make
• Entrepreneurs have created more wealth, more jobs, and more progress than any other
force in society; they are truly indispensible.
Taking a risk on a new business or other enterprise can be daunting, but the rules are simple and the payoff is immensely gratifying. It all starts with an idea, a few basic principles, an organizational checklist, and a research plan—a set of tools that helps you build your way to success.
The Entrepreneur’s Toolkit is that resource, teaching you how to get started and overcome the many obstacles on the path to a profitable and rewarding venture, whatever it may be. Taught by Professor Michael G. Goldsby of Ball State University, who heads one of the nation’s premier undergraduate and graduate programs in entrepreneurship, these 24 half-hour lectures give you the background and skills to get ahead in today’s competitive marketplace.
By following Professor Goldsby’s proven path, you can embark on your own enterprise with confidence. His presentation is filled with useful tips, case histories, and personal anecdotes, along with a wealth of recommendations for websites and other outside resources, which are cited in the lectures and the course guidebook. These include key agencies and professional organizations, plus sources of vital information such as patent databases, industry standards, and government regulations that apply to your business.
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