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Learning Art Direction

Learning Art Direction
Size: 1.31 GB | Duration: 1h 10m | Video: AVC (.mp4) 1280x720 24fps | Audio: AAC 48KHz 2ch




The art direct role is one that many designers aspire to.
An art direct is responsible f the overall vision of a design project: the concept, look, feel, imagery, messaging, and even editial direction. It's an impressive and well-paid job-if you have the right qualifications. Understanding exactly what an art direct does can help you plan your career and build the right skills. Bonnie Siegler is a designer and the art direct of many high-profile and diverse projects. Here she walks members through what an art direct (AD) is, how it differs from being a designer, and the skills needed to be a good AD. She finishes with two quick case studies from her own career (Frank Lloyd Wright Foundation and Newsweek) that show how exactly how an art direct contributes to a project's success.

Learning Art Direction

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Tags: Learning, Direction

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