Creative Solutions: Logos: Making a Strong Mark: 150 Strategies f Logos That Last
English | Size: 28 MB
Creative Solutions: Logos: Making a Strong Mark: 150 Strategies f Logos That Last (Creative Solutions) by Anistasia Miller (Auth), Jared Brown (Auth)
Publisher: Rockpt Publishers (November 1, 2004) | ISBN-10: 1592530788 | PDF | 28,8 Mb | 192 pages
Logos are among designers most highly sought-after projects, but they are often one of the most difficult projects f a designer to nail. This book takes a look at those challenges the logos that have truly pushed a designer's creativity and fced him her to reach inside. The auths examine 180 logos, making it easy f designers to take away insightful tips they can put to wk immediately.
The auth tracks the lifecycle of each logo from its challenge through the process to the final result. Scattered throughout the book are sidebars featuring 15 logos that were made over. The auth talks about why the makeover was needed and, with the befe and after logos side by side, discusses if the re-do was successful.
Col images throughout that show the logos from conceptual stages to final art make this book an at-a-glance reference f anyone designer entrepreneur who wants to take an active role in the creation of his her brand mark.
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