Finance for Marketers - Knowledge to Advance in your Career
Finance for Marketers - Knowledge to Advance your career - a NEED TO KNOW course for Marketers.
Understanding Finance and Accounting will equip Marketers with the financial knowledge necessary to communicate more effectively with financial managers, analyze financial statements & interpret a company's profitability, solvency and liquidity
Do you wish to advance in your Marketing Career? If the answer to this question is yes, then you need an understanding of Finance and Accounting SO REGISTER NOW!
Section 1 of this course is an introduction section. After the course introduction we will begin this course by introducing the roles of an accountant versus a finance person and we will look at the marketing financial analysis cycle
In section 2 you will be introduced to the primary financial statement, The Income Statement, The Statement of Financial Position, and the Statement of Cash Flows.
Section 3 of this course is about Decisions and costs. You will be introduced to opportunity costs and relevant costs, and you will be introduced to costing methods such as process costing and standard costing
A large part of finance is understanding ratios and in Section 4 you will be introduced to Profit, Liquidity, Leverage and Activity ratios. Then we will have a look at budgets
This course contains:
Notes to download
Activities to complete
Certificate of Completion
What are the requirements?
You should already be familiar with marketing and have a hunger to advance your carear
What am I going to get from this course?
Describe the role of an Accountant
Identify Components of the Primary Financial Statements
Explain terms used in the Financial Statements
Identify the need for a decision
Identify costs relevant for a decision
Describe costing methods
Calculate break even
Identify the components of a budget
Explain the need and use of Ratios
Calculate profitability, activity liquidity and leverage ratios
Identify sources of finance available
What is the target audience?
This course is aimed at those that wish to increase their financial knowledge to gain competitive advantage in their carear
Marketers who want to develop a more effective dialogue with the finance and accounting functions
Marketers who want a introduction course in key financial concepts and analyses
Marketers who want to refresh their knowledge of financial ratios
Marketers who want to improve their marketing decision-making
This course is NOT aimed at teaching you how to use finance in marketing, but to equip you with knowledge that could otherwise hold you back as you advance through your carear