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Traffic and Conversion Summit 2016

Traffic and Conversion Summit



Tuesday, February 9
8:00 - 8:30 Opening Ceremonies
8:30 - 9:30 The Future of Traffic: How To Balance Branding and Direct Response
Ryan Deiss, DigitalMarketer.com
9:30 - 10:00 BREAK
10:00 - 11:00

BREAKOUT SESSIONS

BREAKOUT 1: 3 Steps To Getting All Of The Customers You Ever Wanted: How to Use Paid Traffic & Media to Acquire Customers at Breakeven or Better in 2016
Molly Pittman, DigitalMarketer
Perfect Promotional Calendar
Richard Lindner, DigitalMarketer

BREAKOUT 3: Case Study - How Digital Marketer Uses Google Tag Manager to Grow Sales and Leads
Chris Mercer, SeriouslySimpleMarketing.com
11:00 - 11:30 BREAK
11:30 - 12:30

BREAKOUT SESSIONS

BREAKOUT 1: The Perfect Content Marketing Strategy: How Content Generates Leads and Sales at Every Step of the Funnel
Russ Henneberry,

BREAKOUT 2: Selling the Click: How To Multiply Opens, Clicks and Conversions In Your Email Campaigns
Perry Belcher, DigitalMarketer & Native Commerce

BREAKOUT 3: How the Golden State Warriors Made $29 For Every $1 Invested In Facebook Ads - Dennis Yu, BlitzMetrics.com
How IBM and DigitalMarketer Use New Adult Education Strategies To Radically Increase Student Online Course And Certification Graduation Rates - Mike Weiss, ClientEngagementAcademy.com
12:30 - 2:00 LUNCH
2:00 - 3:00

BREAKOUT SESSIONS

BREAKOUT 1: The Ad Grid: How To Build Traffic Campaigns That Convert Higher and Scale Faster
Molly Pittman, DigitalMarketer.com

BREAKOUT 2: Proven Email Tricks: Secrets Learned From Sending More Than 7 BILLION Emails Across More Than 35,000 Campaigns
Bob Frady, Maropost.com

BREAKOUT 3: How SixthDivision Built a $3mm Services and Coaching Business in Less Than 4 Years - Brad Martineau, SixthDivision.com
How Dave Ramsey's EntreLeadership Group Increased Their Webinar Conversion by 800% in Less Than 30 days by Leveraging the Power of Automation and Infusionsoft - Brad Martineau, SixthDivision.com
3:00 - 3:30 BREAK
3:30 - 4:30

BREAKOUT SESSIONS

BREAKOUT 1: Content Engine 2.0: How To Quickly Crank Out Share-Worthy, Clickable Blog Content That Converts Traffic Into Sales
Russ Henneberry & Lindsay Marder, DigitalMarketer.com

BREAKOUT 2: List CPR: How To Clean and Revive Dead (or Nearly Dead) Email Lists
Richard Lindner, DigitalMarketer.com

BREAKOUT 3: Marketer's Toolbox: 22 Tools We Use to Get Higher Rankings, Increase Conversions, Lower Our PPC Costs, Automate Our Conversion Paths and Find Holes In The Market Our Competitors Have Missed
Roland Frasier, DigitalMarketer.com
4:30 - 5:00 BREAK
5:00 - 6:00

KEYNOTE: Gary Vaynerchuck, VaynerMedia,com
Wednesday, February 10
8:00 - 8:30 Welcome and Recap
8:30 - 9:30 Content & Commerce: The New Model for Monetizing Content and Building Great Brands
Ryan Deiss & Perry Belcher, DigitalMarketer.com
9:30 - 10:00 BREAK
10:00 - 11:00

BREAKOUT SESSIONS

BREAKOUT 1: Brand Alchemy: How To Leverage "Owned Media" To Build Valuable Brands Out of Thin Air
Perry Belcher & Jeremy Gee, DigitalMarketer & Native Commerce

BREAKOUT 2: Conversion & Retention - Death To Churn: A 90-Day Plan To Reduce Refunds, Increase Stick, and Convert Customers Into Raving Fans
Richard Lindner, DigitalMarketer.com

BREAKOUT 3: AGENCIES ONLY: How To Convert More Clients and Build the Most Powerful Agency In the World
Ryan Deiss, DigitalMarketer.com
11:00 - 11:30 BREAK
11:30 - 12:30

BREAKOUT SESSIONS

BREAKOUT 1: The "New" SEO: 5 Types of Content Google Simply Can't Resist
Perry Belcher & Jayson Matthews NativeCommerce.com

BREAKOUT 2: Social Selling: Generate Leads and Customers (and Retain the Ones You Have) Using Social Media
Russ Henneberry & Suzi Nelson, DigitalMarketer.com

BREAKOUT 3: AGENCIES ONLY: How To Generate AT LEAST 25 Leads a Day (Every Day) For Your Agency
Jason Swenk, JasonSwenk.com
12:30 - 2:00 LUNCH
2:00 - 3:00

BREAKOUT SESSIONS

BREAKOUT 1: How Boom Sells $1MM/ Month in Physical Product using Shopify, Facebook, and Instagram
Ezra Firestone, Boom!ByCindyJoseph.com

BREAKOUT 2: Conversion Hacks: 10 Critical Tests You Should Be Running
Justin Rondeau, DigitalMarketer.com

BREAKOUT 3: AGENCIES ONLY: 3 Things Successful Agencies Do That Ordinary Agencies Don't
Chad Kerby, Infusionsoft.com
3:00 - 3:30 BREAK
3:30 - 4:30

BREAKOUT SESSIONS

BREAKOUT 1: Sideways Listbuilding: How To Use Contest, Survey and Live Chat To Monetize Your Content and Build Highly-Engaged Lists
Perry Belcher, DigitalMarketer.com & NativeCommerce.com

BREAKOUT 2: Onsite Retargeting: How We Generated 22k Leads From Free Traffic
Justin Rondeau & Molly Pittman, DigitalMarketer.com

BREAKOUT 3: AGENCIES ONLY: Agency Success Panel - What We Wish We'd Done Differently the First Time
Panel
4:30 - 5:00 BREAK
5:00 - 6:00

KEYNOTE: Scaling Up
Verne Harnish
Thursday, February 11
8:00 - 8:30 Welcome and Recap
8:30 - 9:30 Building For Scale: Strategies, Tools & Tactics For Ridiculously-Rapid Growth
Roland Frasier, DigitalMarketer.com
9:30 - 10:00 BREAK
10:00 - 11:00

BREAKOUT SESSIONS

BREAKOUT 1: Scaling Your Sales: 7 Copy & Paste Strategies From The Fastest Growing Internet Retailers
Roland Frasier, DigitalMarketer.com

BREAKOUT 2: Podcasting - "Finding Your Voice"
Pat Flynn, SmartPassiveIncome.com

BREAKOUT 3:
Case Study - How DigitalMarketer 6X'd an AdWords Campaign (and 4 other Hidden AdWords Gems) - John Grimshaw, DigitalMarketer.com
Case Study - How Ecommerce Companies Like Amazon, Bonobos and Envelopes.com Drive Millions With Email Marketing (That You're Probably Missing Out On) - John McIntyre, ReEngager.com
11:00 - 11:30 BREAK
11:30 - 12:30

BREAKOUT SESSIONS

BREAKOUT 1: Building Up Your Bench: The 5 part system To Recruit, Retain and Motivate a "Rock Star" Team To Scale Your Company
Keren Kang, Native Commerce

BREAKOUT 2: How to Drive Your Podcast to the Top of the Charts... and Keep it There
Molly Pittman, Ralph Burns, Keith Krance, DigitalMarketer.com

BREAKOUT 3: Case Study - More Humility Drives Faster Growth, and Other Mysteries of Influence
Laura Fitton, HubSpot.com
12:30 - 2:00 LUNCH
2:00 - 3:00

BREAKOUT SESSIONS

BREAKOUT 1: Funding Your Vision: How To Attract All The Money You Could Ever Need To Grow Your Brand and Compete with Anybody
Roland Frasier, DigitalMarketer.com

BREAKOUT 2: 6 Step Podcasting Workflow - How We Produce & Manage A Podcast With 300k Downloads (Perpetual Traffic)
Panel

BREAKOUT 3:
Case Study - How I Drove $12,357.00 in Sales In 12 Minutes on Periscope - Kim Garst, Boom! Social
Case Study - How Andy Harrington Gets 388%+ ROI from 3 Simple YouTube Ad Campaigns - Tom Breeze, Viewability.com
3:00 - 3:30 BREAK
3:30 - 4:30

BREAKOUT SESSIONS

BREAKOUT 1: Making a Dent: How To Discover Your Company's True Identity, Scale Your Mission, and Create a Brand That's Worthy of Growth
Ryan Deiss, DigitalMarketer.com

BREAKOUT 2: Podcasting - How to Monetize Your Podcast
Lex Friedman, Midroll.com

BREAKOUT 3:
Case Study - How Wistia Built a Human Brand with Video Marketing, and Doubled Their Traffic in the Process - Phil Nottingham, Wisita.com
Case Study - How Un-trapping the Entrepreneur from the Business increased Fully Accountable's revenue by 10x - Vincent Fisher, Fully Accountable
4:30 - 5:00 BREAK
5:00 - 6:00

KEYNOTE:The ONE Thing You Absolutely, Positively Do Next

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Tags: Traffic, Summit

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