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Ryan Deiss - Digital Marketing Mastery (Unit1-10)

Ryan Deiss - Digital Marketing Mastery (Unit1-10)

UNIT 1: Introduction To Digital Marketing Strategy
Before you can begin promoting any business, there are important questions that need to be answered, namely: Who is my customer? What's the value we bring? And, what's the best way to reach them? In this opening unit, we'll answer all three of these questions, and outline the "Customer Journey" so you can articulate the role your brand plays in it. We'll also determine which of the 3 available marketing goals your brand will pursue FIRST, so you can deploy a FOCUSES marketing strategy the right way, the first time.

UNIT 2: Conversion Funnels and Customer Value Optimization
Most businesses have some sort of "funnel" for generating leads and converting those leads into paying customers, but very few have a truly OPTIMIZED funnel that maximizes immediate average order value while simultaneously reducing overall acquisition costs. That's where you come in. In this unit, you'll learn how to architect a "conversion funnel" that gives businesses exactly what they want: MORE customers, that are MORE valuable, all while spending LESS to acquire them.

UNIT 3: Content Marketing Mastery
UNIT 4: Paid Traffic and Customer Acquisition Mastery
UNIT 5: Email Marketing and List-Building Mastery
UNIT 6: Social and Community Management
UNIT 7: Search Marketing Mastery
UNIT 8: Marketing Analytics and Data Science
UNIT 9: Testing and Conversion Optimization
UNIT 10: Final Project (OPTIONAL)'re done! Or are you? This is the week where you get to decide to go for your CDMP (Certified Digital Marketing Professional) designation. You'll be assigned a simple, but appropriately-difficult project with a one-week deadline. Your assignment: Build a complete digital marketing plan for a mock brand. Your project will be reviewed and graded by your instructors, and upon successful completion you will be awarded with the Certified Digital Marketing Professional designation.

Units 1-7:

Units 8-10:
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Tags: Digital, Marketing, Mastery

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