Foundations of UX: Content Strategy
Duration: 46m | Video: h264, yuv420p, 1280x720 30fps | Audio: aac, 44100 Hz, 2 ch | 110 MB
Genre: eLearning | Language: English
Content is key to delivering a successful user experience on websites, apps, and other digital properties. But what sets good content apart from the rest? This course takes you through the process of analyzing and reshaping your web content-not only text but also video, imagery, social interactions, and the metadata that underlies it all-to improve your SEO while refining your brand's voice.
Learn how to construct meaningful content and measure just how successful your site is after launch. Author Patrick Nichols also shows you how to develop personas to better understand your audience and evaluate the needs of important stakeholders and influencers.
What is content strategy?Shaping the toneAuditing your current contentIdentifying content gapsDefining your audienceDeveloping personasWorking with wireframesMeasuring results
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