Amy Porterfield - List Builders Lab 2016
The FULL List Builder's Lab Training Course ($997 Value)
Priority access to all 5 Modules with downloadable videos, checklists & swipe files.
Step #1: Design a Solution-Driven Content Strategy
Building a Bulletproof Foundation: Whether you're just getting started or your business is in full swing, you'll finally have a chance to lay down the powerful groundwork that makes list building & selling an absolute BREEZE.
Identify & Implement the SUBTLE differences that separate a cold, unresponsive list of "contacts" and a warm, hyper-responsive list of "will-be" buyers.
The 3 Methods for QUICKLY validating demand: You'll learn how to make absolute certain that there's a market for "your thing" without spending more time than necessary with your "research cap" on.
How to Authentically Position Yourself as the "Expert" and how to communicate the path that got you there in an authentic, sincere way that builds trust and likability.
The 7 Things You MUST Know About Your Audience BEFORE you get started: This is where I take your hand and lead you through some advanced (yet simple) strategies that go beyond just psychographic/demographics. Follow my lead, do the work, and you'll be armed with a highly-actionable audience profile that magnetizes your audience to your brand, makes writing your copy much faster and easier, and allows you to quickly make up for any lost ground to competitors.
Step #2: Uncover Your Free Content Opportunities
Lead Magnets 2.0 - Why the days of a "free report" are long and gone, and how you need to start going about creating your lead magnets if you want to build a hyper-engaged list of will-be buyers instead of freebie seekers.
The 3 Types of "Lead Magnet" you MUST have - Sorry. One lead magnet no longer does the trick. But the good news is, while your competitors are still shoving the same old "freebie" down people's throats, you get to show up to the party with 3 uniquely powerful lead magnets that not only move people closer to the buyer line, but TRIPLE the speed of your list's growth.
23 Brilliant Lead Magnet Examples to Spark Your Genius - Swiped from my own personal vault, you'll get access to 23 expert lead magnets that have proven to not only convert, but quickly move people further along the buyer's path.
Designing Your Masterpiece - Amazing D.I.Y. tips and resources that allow you to design and publish beautiful lead magnets in a matter of MINUTES without having to hire a professional designer.
Step #3: Build Out High-Converting Opt-In Pages
The Principles of a High-Converting Opt-in Page - Master these and you'll never worry about whether or not your page will convert again.
The 10 "Conversions Killers" that make your opt-in page dead in the water before you even hit publish. and a quick checklist to make sure you sidestep those landmines.
5 Additional Places to Showcase Your Lead Magnet - It's time to think beyond just the opt-in page. In this lesson you'll learn the 5 proven places that your audience is most likely to scoop up your lead magnet.
Copywriting Made Easy - Most people get stuck when it comes time to writing their landing page copy. In this lesson I'll give you the 80/20 of quickly crafting "sticky", engaging copy that has your audience pounding the CTA button.
23 of my most PROVEN Landing Pages - Don't wait for inspiration to hit. Dig into my carefully curated swipe file of landing pages that have already been battle-tested and proven to convert.
Step #4: Map Out an Online Traffic Plan
My BEST Social Media Strategies - Most people simply "post and pray". In this lesson, you'll learn how to strategically drop your hook into the most powerful social media streams. Do this right, and your FREE List Building strategies can actually outperform more established competitors with bigger ad budgets.
Pulling Leads From Periscope - Learn my proven, go-to strategy for attracting hot leads from one of the most explosive, up and coming platforms.
Hot Automation Tools and Techniques so that you can instantly get more leverage in your list building efforts while getting greater mileage out of every piece of content you produce.
Creating a Content Calendar & Posting Schedule: If staying consistent has ever been a challenge for you, you'll love this easy-to-use strategy that guarantees you consistently put out high-impact content your audience craves.
Next Level Guest Blogging Strategies: How to land on the most highly-visited blogs in your industry. and more importantly, how to structure your message so that all those new fans follow you back to your site and join your list.
Step #5: Create a High-Touch Email Marketing Plan
The Fundamentals of Effective Communication: Learn how to stay in integrity with your brand while systematically dissolving the barriers that keep customers from buying from you.
How to Craft Your Instant Follow Up so that your hard-earned leads are immediately put on an engaging sequence that accelerates their "buyer's journey", instead of dropping off, or worse, turning to your competitors for more information.
Creating Your Email Marketing Plan: Some leads take a little more warming up then others. Learn how to create the perfect email marketing plan that keeps subscribers engaged right up to the point they're finally ready to take you up on your offer.
Email Optimization Secrets - The thing that separates novice content creators from the pros ISN'T in creating more content faster. It's in maximizing the reach and mileage out of every piece of content they create. In this lesson I'll give you my best tips for getting more opens, shares and engagement out of your content.
How to Ask For The Sale (WIthout Being Sleazy): Learn how to confidently make offers in your emails (for your own products or partner products), without feeling like a late night infomercial host. In fact, when you make your offers using the tips I share with you in this lesson, your audience will be THANKING YOU for the opportunity you're putting in front of them.