Command the Fees You Deserve with Ilise Benun(2015)
Command the Fees You Deserve
with Ilise Benun
the right clients, the right prices.
Earn more money for the work you love to do - let Ilise Benun show you how in the complete guide to marketing, pricing, and booking freelance work: Command the Fees You Deserve.
Ilise has built a career advising the independently employed. She has authored 7 guidebooks for creative entrepreneurs and runs the popular online freelance resource, The Marketing Mentor. In Command the Fees You Deserve, she will teach you how to land clients who value your services and stop the self-defeating cycle of taking whatever comes along. Ilise will share:
Inspiring ideas for finding and approaching clients
Step-by-step instructions on pricing and proposals
Tips for keeping clients happy and projects on track
You'll learn how to identify quality prospects, deal with problem clients, and structure your marketing to avoid the feast or famine cycle of freelance work.
Command the Fees You Deserve will help you enjoy greater stability and security by finding the right niche, marketing and pricing your work, and sifting good clients from bad ones.
Ilise Benun is a business expert exclusively for creative professionals. She is the founder of Marketing-Mentor.com, the author of 7 business books for creative professionals, a national speaker, and co-founder and host of the Creative Business track of HOW Design Live. Her simple, common-sense ideas are spread via her free email newsletter, Quick Tips from Marketing Mentor, and have been featured on Entrepreneur.com, Inc. Magazine, Crain's New York Business, Working Woman, The New York Times, The Washington Post, The Denver Post, Toronto Globe and Mail, HOW Magazine and more. She has presented workshops through art schools and trade organizations that cater to independent creative professionals including AIGA, Graphic Artists Guild, Rhode Island School of Design (RISD), The School of Visual Arts (NYC), Pratt Institute, the Freelancers Union, International Association of Business Communicators, Registered Graphic Designers of Ontario (Canada), Graphic Designers of Canada, American Marketing Association, Business Marketing Association and many more. During her 25+ years of self-employment, she has been on a mission to provide the business basics creatives never learned in school. Through one-on-one coaching, she offers custom guidance, accountability, encouragement, a sounding board, and, sometimes, a bit of nagging. She has also built an online store, Marketing Mentor Toolbox, where creatives can find the tools they need to grow, including The Marketing Plan + eCalendar for Creative Professionals and bundles of sample proposals.