Frank Kern - Info Business Blueprint
Here's What's Inside .
Info Business Blueprint is a five week online course that's designed to help you do these four things:
Find out exactly what type of Information your prospects want to buy.
Quickly and easily create excellent Information products for them.
Use automation to turn prospects into customers repeatedly and consistently .even if you're not there.
Get traffic from people who are already interested in what you're selling.
Here's How We'll Do It:
Week 1: Escape And Arrival
The first thing you get in week one is clarity.
As you know, there are only five major types of Information products that people buy.
And there are only four major "selling systems" that you can use to sell them with.
So in week one, we're going to get you crystal clear on exactly what type of product you want to sell by going through SPY FOOTAGE of successful online Information businesses across multiple markets.
You'll see what people are doing in markets like health, fitness, Internet Marketing, relationship coaching, and even parenting.
We're doing this so you can get a jump start on your plan of attack .knowing exactly what types of products your prospects are already buying so you'll be able to hit the ground running when it comes time to create them.
Once you see what your prospects are already buying, now it's time to see what marketing systems they're already buying from.
That's why we're going to use even more SPY FOOTAGE to play "secret shopper" and dissect the sales funnels of other successful Information businesses online.
Naturally, I'll take you behind the scenes of how my own business works .and you'll also see a confidential breakdown of multiple funnels across all kinds of industries from dating to marketing and even health.
We're doing this so you can see what's already working .and that will give you a head start on knowing how you want to approach your marketing!
Now that we know what types of products your market is buying, and what kinds of marketing is working .it's almost time to create your products.
But not yet. Before we do, I want to give you the HOLY GRAIL of marketing.
It's called .
THE ESCAPE AND ARRIVAL FRAMEWORK.
This is a fast and simple process that gets right inside your prospect's head and does two things:
Finds out exactly what to put in your product so it's irresistible.
Finds out exactly what you need to say and do in order to make the sale! (This is even cooler because when you use this, every bit of your marketing actually helps the prospect out!)
This is literally the number one reason for my success ever since I stumbled over it nearly 10 years ago, and now I'm passing it on to you.
And once you use it to "reverse engineer" your prospect's mind, now it's time to create your products.
And that's exactly what we'll do in week two!
Week 2: Personalized Product Production
In week two, we do three things:
Verify that people actually want to buy your product .before you create it (so you'll know it's likely to sell before you create it.)
Master Content Compounding so you can create your products quickly and easily.
Use Content Compounding to create the five product types.
First, let's talk about making sure they want it.
Here's the thing: Just about product I've ever created has done multiple millions in sales.
And that's across all kinds of markets. Heck, before I was a "marketing guy", I had a product that hit $100,000.00 in sales to pet owners!
Anyway, it's NOT because I'm a great marketer.
See .I'm stacking the deck in my favor (and I want you to do the same).
Week 3: Passive Selling Systems
Let's talk about getting you PAID.
Here's the thing.
In week two, we're going to use Content Compounding to get your products made so you can sell them.
In week three, we're going to create the automated systems that do the selling for you!
As you know, there are four main selling systems to choose from for any Information Business.
Week 4: Putting It All Together
Now it's time to take what we've build and tie it all together into a well oiled selling machine.
And I've made it super easy for you.
In week four, we're building your web pages.
Now, naturally I'm showing you how to do it .but I'm also GIVING YOU THE WEB PAGES!
Here's what I mean.
As you know, the three most important web pages you need are:
Your Opt In Page (So they can give you their email address in exchange for something cool.)
Your Content Page (One example is a "thank you" page where they can download whatever they opted in for.)
Your Sales Page. (This can be a Video Sales Letter or a long form sales letter.)
Now, not only am I going to show you how to create these .I'm also just flat out giving you the templates for each one!
Take this page for example.
I built this page myself using a template I designed.
I'm (literally) giving you the exact same template I designed so you can take what's working for me and "transplant" it into your business as fast as possible.
You're getting video opt in pages, video sales pages, pages for launch videos, long form sales pages, simple opt in pages, you name it.
Every design that I'm using personally is yours .and can be installed on a WordPress site with a click of a button and some super-cheap software.
This way - all the "tech stuff" is reduced to just filling in the blanks on pre-tested designs that are working really, really well.
If you're weirded out by tech stuff, this will be one of the greatest discoveries of your career .
You will easily be able to create all of your pages in a day.
Week 5: Buyer Traffic
Now that you've tied everything together, it's time to get traffic.
But not just any traffic.
We want them to have two critical characteristics:
They already want (and can afford) your type of Information.
They're pre-disposed to want to buy it from YOU.
And that's exactly who we're going to be targeting in week five.
01. Convert E-Book
02 How to Design Awesome Presentations
03. Consultant E-Book
04. Big Money Blueprint
05. The Automated System
06. 23 Million Dollar