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Guy Kawasaki - Art of the Start
Guy Kawasaki - Art of the Start
DVDRip | English | AVI + PDF workbook | 320 x 240 | DX50 ~1204 kbps | MP3 | 128 Kbps | 44.1 KHz | 2 channels | 00:43:11 | 416 MB
Genre: eLearning Video / Small Business, Entrepreneurs

The Book "The Art of the Start" was the textbook for my senior bioengineering/entrepreneurship class. This is a video presentation of the same concise, powerful, and well-communicated material. When you get pregnant, you read What to Expect When you're Expecting. When you get laid off, you read What Color is Your Parachute?. When you get entrepreneurial, you read The Art of the Start.
This book is a weapon of mass construction. My goal was to provide the definitive guide for anyone starting anything. It builds upon my experience as an evangelist, entrepreneur, and most recently, as a venture capitalist who found, fixed, and funded startups.

The book is as relevant for two guys in a garage starting the next Google as social activists trying to save the world. GIST: cuts through the theoretical crap, theories and gets down to the real-world tactics of pitching, positioning, branding, recruiting, bootstrapping, and rainmaking.

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