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Personal and Lifestyle Branding Building Your Story
Personal and Lifestyle Branding: Building Your Story | 599 MB
Duration: 32m | Video: h264, yuv420p, 1280x720 30fps | Audio: aac, 44100 Hz, 2 ch
Genre: eLearning | Language: English


Wit & Delight founder Kate Arends began the brand as a personal website. Through a specific vision and an aesthetic to match it, Kate has grown her blog into an aspirational, beautiful lifestyle brand.
In this 30-minute class, you'll join Kate at her home in Minnesota where her aesthetic is ever-present. She will walk through the experience of building Wit & Delight, workshop her brand, and share helpful tips on key decisions she made along the way. You'll follow along, workshopping your own brand and identifying the following key elements:
Brand belief, mission, and pursuits
Brand emotional benefits
Brand aspirations and how you'll get there
By the end, you'll have a clear vision for where you want your brand to go and how to get there. Your brand will tell the story you want it to, and lead you to success.


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Tags: Personal, Lifestyle, Branding, Building

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