Download Now

Rock-Solid Brands

Rock-Solid Brands
MP4 | Video: AVC 1280x720 | Audio: AAC 44KHz 2ch | Duration: 31Min | 111 MB
Genre: eLearning | Language: English
A successful brand identity is built to last. See how its done by studying these famous household names.

Learn the history behind some of the most recognized consumer brands in history, and study their visual identities that made them that way. Well explore the histories behind how some of these products and businesses came to be, and the reasons that some have stayed powerful for generations, while others have faded away. Youll see examples of packaging, logos, advertising, and other fundamental elements of a brands identity.

Get a Quick Introduction to the Essentials of Visual Branding

Build your knowledge of key concepts used to identify products and businesses.
Explore the histories behind some of the worlds most famous trademarks, like the one for CBS Television.
Understand how social change can drastically affect how consumers perceive a brand, as it did with Aunt Jemima, and how a company might respond to keep it from failing.
Learn what might happen to a logo when two brands become one, as Cingular and AT&T Wireless did.
Explore how a brand like Coca-Cola extends and strengthens its identity with elements beyond its logo.
Study some products that have become so famous, that they lost control of their brand names, which became synonymous for their competition.
See what happens when a rebranding fails because consumers dont like the new look.
The Key to any Successful Brand is a Strong Identity

I built this course for absolute beginners who want to get started learning about visual branding, and related areas like trademark and package design, and advertising. Even trivia buffs will find it useful! Youll need absolutely zero knowledge in design, business or marketing. In about 30 minutes, youll see how the visual identity of a brand works, through over 20 clear examples of products and businesses with strong consumer recognition.

Youll find 13 video lectures, 24 external resources for further exploration, and four quizzes to test your knowledge on what youve learned. There are even some fun guessing games worked into the lessons.

Lectures use old and new examples of elements of strong brands, and explore how they came to be, and in some cases, how they lost their standing. Youll see why a products identity may need to change, and when its strong why protecting it is important.

Once you complete the course, youll know be understand some essential concepts of brand identity, and know the history behind several famous consumer products and businesses, which will give you a strong foundation for further study in subjects like branding, marketing, graphic and package design, and the history of consumer trends.

Rock-Solid Brands

Direct Download

Tags: Brands

Add Comments:
Enter Code: *