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Google Analytics & Adwords Essential Training 2016

Google Analytics & Adwords Essential Training 2016

Do you want to know more about your visitors and how your content is
performing? Whether you run a website for a home business or a large
corporation, Google Analytics is the industry standard for tracking
analyzing, and reporting site data. Knowing how to use Google Analytics
correctly will help you measure site traffic, SEO, engagement, ad revenue
and even activity on social media. This course shows you how to get set up
in Google Analytics and glean insights from each of the reports. Author
Brad Batesole explains how to interpret your results, create and track
goals, and use options like dimensions and segments to go deeper. Each
tutorial is practical and succinct, touching on the features you'll use
most in your day-to-day analytics workflow

Topics include:
* Creating a Google Analytics account
* Installing tracking tags
* Reading the dashboard, graphs, and data tables
* Setting up report filters
* Looking at audience demographics and interests
* Tracking engagement with behavior reports
* Exploring traffic with acquisition reports
* Viewing shared content and referrals with social reports
* Reviewing SEO feedback
* Tracking events
* Configuring conversion goals
* Adding custom campaign tracking

Subject: Marketing
Software: Google Analytics
Author: Brad Batesole
Level: Beginner
Duration: 3h 45m
Released: Jun 30, 2015
Updated: Jan 04, 2016

Get more visitors to your website and more value from your pay-per-click
(PPC) spend with Google AdWords. It all starts with knowing how AdWords
works, and knowing what your business and customers need. Then you'll
learn how to set up a new AdWords account and start researching your
keywords: the foundation of all great ads

Once you've set up your campaign, you'll learn how to use AdWords
reporting and Google Analytics to monitor the performance of ads and
optimize ads to get more clicks, conversions, and ultimately more return
on your investment (ROI) in search advertising. Plus, learn about audience
remarketing and what ad extensions can do for you

Because Google frequently adds new features and functionality, we're
committed to keeping this course up to date with the latest training
Check back often for updates!

Topics include:
* Understanding Quality Score and the auction system
* Setting realistic expectations for your AdWords campaigns
* Creating an AdWords account
* Researching keywords with the Keyword Planner tool
* Setting campaign budgets and bidding
* Writing great ad headlines and copy
* Using ad groups
* Creating and exporting reports
* Measuring ROI
* Setting up Google Analytics for conversion tracking
* Optimizing ads
* Adjusting bids
* Creating a remarketing campaign
* Using ad extensions

Subject: Marketing
Software: Google AdWords
Author: Brad Batesole
Level: Beginner
Duration: 2h 56m
Released: Jun 20, 2015
Updated: Jan 04, 2016
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Tags: Google, Analytics, Adwords, Essential, Training

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