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Color is a fundamental element of our lives. Understanding how to use it for visual communication in a variety of contexts is essential for designers and artists. This course is about learning how to use color, not only to create more effective designs, but also to tell a story.

Illustrator, professor, and author Mary Jane Begin explains how color intertwines with brand identity, how it affects the mood of a piece and directs the viewer's attention to areas of interest, and how it can connect images or create space between elements. She removes the mystery surrounding the color wheel and color relationships; shows how to layer, mix, and digitally alter color; and use light to integrate temperature, translucency, and contrast.

These lessons are applicable to a number of fields, including graphic design, photography, and illustration, and both traditional and digital media. Dive in and get a fresh look at color that is sure to revitalize your creativity and your work.

Topics include: Understanding why color is essential for you as an artist, designer, or human beingStorytelling with colorUnderstanding brand identity and color languageReviewing the history of color usage, from print to digitalWorking with the color wheelUnderstanding value, saturation, and temperatureSeeing through color: opaque, translucent, and transparentCreating contrastExploring depth of fieldSeeing complementary relationships in lightAchieving harmony and discord in a paletteUnderstanding color blindness

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Tags: Foundations

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