The sheer size and power of YouTube has also made it an indispensible tool for business and marketing. In this course, author Jason Osder shows how to leverage its online force to communicate your brand, engage your audience, and achieve your marketing goals. Learn to architect your YouTube integration and develop a content map to decide where your videos will live, as well as create a custom channel page that reflects your brand, integrate with Facebook and WordPress, and even build a custom video sidebar for your WordPress blog. Finally, discover how to create and monitor ads to promote your business in other ways on YouTube.
Creating marketing videosAdvertising with YouTubeDefining your marketing goalsCreating a YouTube content map: deciding where to embed your videosWorking with use case scenariosCreating serialized contentIncorporating graphicsSetting up your channel page with a logo, description, and linksCreating a customer dialog with commentsIntegrating with Facebook and WordPressCreating, managing, and monitoring YouTube ads