Gary Bencivenga - The Bencivenga 100 Seminar
Gary Bencivenga is one of the world's most respected copywriters.
Specializing exclusively in direct response for more than 40 years, Gary apprenticed under John Caples at BBDO and later David Ogilvy at Ogilvy & Mather, among several other legendary copy masters.
Gary has created breakthrough campaigns for many of the most successful direct marketers in America, including Phillips Publishing, Boardroom, Rodale, KCI Communications, Prentice Hall, Double Day, Time, Business Week, Forbes and Merrill Lynch, among dozens of others.
He is now retired but keeps his hand in a few direct marketing enterprises in which he is either an owner or partner.
The Bencivenga 100 Seminar
5DVDs(Video) + 1DVD(Ads) + Transcripts
DVD1 - Session 1-3
DVD2 - Session 4-5
DVD3 - Session 6-7
DVD4 - Session 8-9
DVD5 - Session 10-12
Session 1 - Seminar Overview
Session 2 - Salesmanship in advertising
Session 3 - The Bencivenga Persuasion Equation
Session 4 - The Secret of Master Closers
Session 5 - How to Create Blockbuster Products
Session 6 - Street-Smart Copywriting Secrets Part 1
Session 7 - Secrets of the World's Best List Broker
Session 8 - Pick the Winner Contest
Session 9 - Street-Smart Copywriting Secrets Part 2
Session 10 - Direct Response Design Tips
Session 11 - Mastering the Alchemy of Desire
Session 12 - A Total Surprise! ... and Wealth Is an Income Stream
Extra DVD - Gary's Greatest Hits Vol 1 - 16 Winning Ads by Gary Bencivenga