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Content Marketing Fundamentals

Content Marketing Fundamentals | 321 MB

Create messaging that breaks through to buyers and tells the story of your brand with content marketing. Expert Dayna Rothman explains fundamental content marketing concepts and benefits, and then explores how to craft a content marketing strategy in organizations of all sizes.

Topics include:
* What is content marketing?
* Hiring a content marketing team
* Creating buyer personas
* Developing a brand voice
* Setting goals
* Creating a content plan
* Writing, editing, designing, and curating content
* Promoting content on various channels
* Tracking performance

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Tags: Content, Marketing, Fundamentals

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