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Creating and Adapting a Logo With Deke McClelland

Creating and Adapting a Logo With Deke McClelland
1.05GB | Duration: 3h 30m | Video: AVC (.mp4) 1280x720 15fps | Audio: AAC 48KHz 2ch
Genre: eLearning | Level: Intermediate | Language: English

Learn how to create an eye-catching logo from scratch and adapt it to fit a variety of applications: from business cards to banner ads. Join Deke as he works with art director Danielle Fritz on a logo concept for Frontiers Unlimited (a space tourism company with big ambitions!) and then as he vectorizes the design using Illustrator and Photoshop. He'll take you through every step in the process, from identifying the brand's objectives to creating the base artwork, adding typography, assigning spot colors for print, adding device-independent color and shading, and integrating some intriguing touches of photorealism. Lastly, he'll show how to change the orientation of the graphic so that it can work in many different layouts. In the end, you'll have a memorable logo that communicates your brand's personal or corporate values in a single glance.

Topics include:
* Identifying the brand's objectives
* Sketching a design
* Drawing the artwork in Illustrator
* Selecting the perfect font for a logo
* Adding type
* Choosing and assigning spot colors
* Adding vector-based shading with gradients
* Using photographic details for a more photorealistic look
* Changing the orientation of a logo

Creating and Adapting a Logo With Deke McClelland

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Tags: Creating, Adapting, McClelland

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