Dan Kennedy - Never Out of Work
CONTENT. You will discover how to make your Content magnetic to your desired clients and Authority-Establishing, so that they determine they need and want to hire you. A lot of Content fails one or both of these tests. A lot of content informs, educates and informs, but is vague, not specific, and not engineered to bring a potential client from it to your door. And a lot of content distribution is a giant waste of time. Just "exposure" or, worse, having it "liked" by peers, is a masturbatory exercise. We have to get it right and get it in front of good potential clients.
There are FIVE online Modules, with my voice guiding you through samples, examples and power points slides, and directing you to web sites where you can see even more examples
Module 1 is an Overview Module, a video dialogue with me and Katie Yeakle from AWAI. It lays out the territory we will cover and take.
Module 2 is Development of a Client Feeder System. I define it, so you clearly understand it. I describe how you feed it so it feeds you. I also dissect it, presenting each of a Feeder System's five key elements. You are also provided with Think-Pages, to guide you in laying out your own Feeder System. And, of course, examples so you can see and even experience a fully functioning Feeder System.
Module 3 is Development of Your Personal Media Platform. Here, we go into depth and detail on the Five C's. Today, most freelancers have their own web site but 90% are seriously flawed and 99% are imitative of other freelancers' sites that are seriously flawed. They may be stocked with content, but it is not strategically purposed. And web sites represent only one piece of a fully functioning Personal Media Platform. Today, many freelancers use social media, but nearly all are making a very serious mistake with it. I'll reveal these mistakes, and describe how to use and integrate all Media so that it is strategic and purposed to attract possible clients and convert them into prepared, potential clients who are pre-determined to hire you. I also reveal 'The Batman Secret' for your content. There are 10 elements to incorporate in Content you write and distribute on our own behalf. You get notes on all ten. We will look at the issue of Control of the client established by your Media Platform. And finally we'll discuss how to leverage your media platform as Currency, to get yourself actively promoted by key influencers who have potential clients for you.
Module 4 is all about the Media Items that populate your Personal Media Platform. I will tell you how I used these early in my freelancing life, when I was unknown and poor as a church-mouse, and how I use the same kinds of items now. You will see great examples of such Content and of various Media Items from actual, effective Personal Media Platforms, and you'll be directed to individuals and web sites to see more. This is the most example-rich Module in this Program. In total, you'll learn how to create and use SEVEN Media Items. As a little bonus, I'll tell you how to use one of them to provide non-fee income from an automated marketing system. The week I was finishing this, I heard from a consultant and writer I'd given this strategy to a few months ago - she is averaging $700 a week in entirely automated income robot-deposited in her bank account by this use of one of the seven Media Items. It takes her about an hour each week to make this happen, with e-mail. No, it's not caviar 'n diamonds money. But it is $36,400.00 a year. Pays the rent. Relieves a little income anxiety. If it intrigues you, I'm including it in this Module as a little bonus. Finally in this Module, I'll reveal the #1 mistake most freelancers make with these Media Items, and the three ironclad rules for your Media Items that prevent this problem.
Module 5, the last Module, switches from your Feeder System to Consultant+Copywriter Positioning. I call this the 'Change Your Life Module.' It lifts you out of the worker-bee-for-hire, will-write-copy-for-food crowd and crowded space. It changes the way possible clients take notice of and become interested in you, and the way potential clients relate to you. It is also a closed loop: it makes your Feeder System work better.