Inside the Mind of the Shopper - The Science of Retailing
Publisher: Wharton School Publishing; 1 edition (4 Jun 2009) | 256 Pages | ISBN: 0137126859 | PDF | 15,15 MB
Breakthrough Insights for Creating High-Profit Retail Experiences!
Now, drawing on microscopic analysis of millions of shopping trips, Sorensen reveals exactly what your customers are thinking, why they behave as they do, and how to reshape stores to deliver truly remarkable results.
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