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Richard Wagner

Richard Wagner: Self-Promotion and the Making of a Brand by Nicholas Vazsonyi
English | 18 Feb. 2010 | ISBN: 0521519969 | 234 Pages | PDF | 3 MB
All modern artists have had to market themselves in some way. Richard Wagner may just have done it better than anyone else.
All modern artists have had to market themselves in some way. Richard Wagner may just have done it better than anyone else. In a self-promotional effort that began around 1840 in Paris, and lasted for the remainder of his career, Wagner claimed convincingly that he was the most German composer ever and the true successor of Beethoven.

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