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The Encyclopaedic Dictionary of Marketing

The Encyclopaedic Dictionary of Marketing (Response Books) by Kaleem Mohammad Khan
English | 7 Aug. 2006 | ISBN: 0761935010 | 597 Pages | PDF | 1 MB

This reader-friendly dictionary covers around 5,000 terms, concepts, theories, methods and techniques related to general marketing, advertising, sales promotion, sales management, retailing, international marketing, consumer behaviour, e-marketing, marketing research and service marketing.
Individual terms are lucidly explained and examples have been provided where required. The volume serves as a valuable resource to all in the field of marketing.

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Tags: Encyclopaedic, Dictionary, Marketing

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