80/20 Internet Lead Generation: How a Few Simple, Profitable Strategies Can Lead to Marketplace Domination
Scott A. Dennison, "80/20 Internet Lead Generation: How a Few Simple, Profitable Strategies Can Lead to Marketplace Domination"
2015 | EPUB | 208 pages | ISBN: 151181540X | English | 1.26 MB
According to author and marketing expert Scott Dennison, business leaders from coast-to-coast told him the most important result they wanted from their advertising and marketing was to make the phone ring more often - to get calls from prospects interested in the products and services theyre selling.
This book was the result. It will provide you with a simple, step-by-step process to follow, so you can build the pieces youll need to create an effective online lead generation campaign in your business and make that phone ring:
Clarity about exactly who your ideal client is
Your business USP (Unique Selling Proposition)
A process for effective keyword generation/targeting
Professional landing pages for PPC lead generation
A well-designed Website, built for lead conversion/generation
Great content, properly optimized for search (one part of SEO)
Professional back-link campaigns (the other part of SEO)
With a foreword written by Perry Marshall, best-selling author of "80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More," Scott Dennisons "80/20 Internet Lead Generation" guides the reader to successful lead generation, following the strategic approach championed by his mentor as it specifically applies to generating more business leads online.