Lewis C. Lin, "Rise Above the Noise: How to Stand Out at the Marketing Interview"
2014 | EPUB | 236 pages | ISBN: 0615978428 | English | 1.41 MB
In Rise Above the Noise, the author gives an industry insiders perspective on how to answer the most common and difficult marketing interview questions. The book will reveal:
Answers to marketing interview questions
Frameworks on how to tackle marketing case questions
Biggest mistakes marketing candidates make at the interview
Understand what interviewers are looking for, why theyre looking for it, and how to deliver it
Questions and answers covered in the book include:
What promotional strategies would you use for a Honey Nut Cheerios campaign?
Develop a social good campaign for Teavana.
Should Hidden Valley increase the price of its ranch dressing?
Kit Kat sales declined year-over-year. Why is that, and what would you do to address it?
Tell me about a terrible product thats marketed well.