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Marketing Communications: Offline and Online Integration, Engagement and Analytics

Marketing Communications: Offline and Online Integration, Engagement and Analytics by P. R. Smith
English | Feb 28, 2016 | ISBN: 0749473401 | 600 Pages | AZW3/MOBI/EPUB/PDF (conv) | 38.75 MB

Presenting modern marketing communication theories and tools in an accessible and jargon-free way, this new sixth edition of Marketing Communications, has been updated to specifically focus on integrating online and offline techniques with a social media approach.
All the chapters include new mini-case studies and real-life examples to reflect the many digital developments which have occurred since the fifth edition's publication in 2011.

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Tags: Marketing, Communications, Offline, Online, Integration, Engagement, Analytics

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