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Distribution Insight for the Craft Brewer

Distribution Insight for the Craft Brewer by Laura Lodge
English | 2012 | ISBN: 0615739954 | 127 Pages | AZW3/EPUB/PDF (conv) | 2.3 MB

Distribution: that foggy area between Brewery and Retail. What really happens in the middle tier? Laura Lodge lifts the veil to provide the opportunity for both craft brewers and distributors to learn about the inner-workings of brewer/distributor relationships.
Beyond the definition of distribution and suggestions for the best ways to prepare your brewing business to embark upon the distribution journey, Lodge also offers helpful hints and creative ideas to troubleshoot existing relationships and optimize the potential for these partnerships.

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Tags: Distribution, Insight, Brewer

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