The Meaningful Brand: How Strong Brands Make More Money By Hollis N.
2013 | 225 Pages | ISBN: 134959475X | PDF | 23 MB
Instilling brand loyalty among consumers is the key to long-term success, and requires focusing on meaningful differentiation: functional, emotional, or societal. Supported by data analyses, case studies and interviews, The Meaningful Brand explores the four components of a distinguished brand: purpose, delivery, resonance, and difference.
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