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Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers

J David Lichtenthal, "Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers"
English | 2004 | ISBN: 0789001322, 0789001217 | 322 pages | PDF | 3,3 MB

Text examines the essential issues of teaching business-to-business marketing courses at all four university levels. Addresses concerns about developing a curriculum and formulating policy, taking into account social and economic considerations. Softcover, hardcover available from the publisher.

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Tags: Fundamentals, Business, Marketing, Education, University, Faculty, Policymakers

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