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Next: Reinventing Media, Marketing and Entertainment

Next: Reinventing Media, Marketing and Entertainment by Peter Dekom
2014 | ISBN: 0991496418 | English | 260 pages | EPUB + MOBI | 0.8 MB + 1 MB

NEXT is an exploration of the impact of social upheaval, hyper-connectivity in the mobile and Web-driven universe and the enhanced and accelerated rate of change that have forever altered how we communicate with and to each other.

With such massive change comes massive complexity, and some rather significant redefinitions of who we are and how to reach each other with entertainment, messages and marketing.

NEXT is also a road map through these seminal changes, an explanation of what these changes really are and how to use this new world to your and your organization's advantage. And most importantly, NEXT is a directive of what to embrace and what to avoid in such communications efforts.

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Tags: Reinventing, Marketing, Entertainment

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