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The True Value of CSR: Corporate Identity and Stakeholder Perceptions

The True Value of CSR: Corporate Identity and Stakeholder Perceptions By B. Fryzel
2015 | 301 Pages | ISBN: 1349492612 | PDF | 1 MB

By considering the importance of Corporate Social Responsibility (CSR) as a business paradigm but also as a growing scepticism about it's outcomes, The True Value of CSR answers questions about true value behind this concept, motivations of firms embedding CSR in their core strategies and a capacity of CSR to make a real difference on the market.
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Tags: Corporate, Identity, Stakeholder, Perceptions

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