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Rethinking the Network Economy: The True Forces That Drive the Digital Marketplace by Liebowitz

Rethinking the Network Economy: The True Forces That Drive the Digital Marketplace by Liebowitz
English | 1 Oct. 2002 | ISBN: 0814406491 | 237 Pages | PDF | 6 MB

E-commerce certainly isn't going away (despite some dot-com fiascos), and business leaders need to look back and figure out what went wrong. Utilizing traditional economic concepts, Rethinking the Network Economy shows how (unlike what was originally assumed) classical business strategy does apply to the Internet.


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Tags: Rethinking, Network, Economy, Forces, Digital, Marketplace, Liebowitz

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