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Innovation and Technological Catch Up: The Changing Geography of Wine Production

Elisa Giuliani, Andrea Morrison, Roberta Rabellotti, "Innovation and Technological Catch Up: The Changing Geography of Wine Production"
English | 2011 | pages: 232 | ISBN: 1848449941 | PDF | 4,4 mb

Since the beginning of the 1990s, the supremacy of Old World countries (France and Italy) in the international wine market has been challenged by new players, such as Australia, Argentina, Chile and South Africa, which are recording stunning performances in terms both of export volume and value. This book demonstrates that such a spectacular example of catch-up goes beyond simply copying new technologies; it entails creative adaptation and innovation, and introduces a new growth

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Tags: Innovation, Technological, Changing, Geography, Production

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