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Up Close & Personal?: Customer Relationship Marketing at Work

Paul R. Gamble, Merlin Stone, Neil Woodcock "Up Close & Personal?: Customer Relationship Marketing at Work"
Kogan Page | 2006-07-30 | ISBN: 0749446919 | 428 pages | PDF | 3 MB

Based on worldwide research supported by IBM, this book provides new insights into effective customer relationship marketing. "Should be read by all marketing, sales, service, and advertising practitioners."

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Tags: Personal, Customer, Relationship, Marketing

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