Real Influence: Persuade Without Pushing and Gain Without Giving In [Audiobook] M.D. Mark Goulston, Dr. John Ullmen
English | December 24, 2012 | ASIN: B00AJUGBDG, ISBN: 1469085135 | MP3 VBR ~ 86 kbps | 6 hrs 19 mins | 235 MB
Narrator: Walter Dixon | Genre: Nonfiction/Business/Leadership
People wont put up with being "sold" anymore. If they sense they are being pushed, their guard goes up - and even if they do comply, lingering resentment undermines the relationship...maybe forever. Yet, most books on influence still portray it as something you "do to" someone else to get your way. That out-of-date approach invites resistance or cynicism from those who recognize the techniques. Manipulative tactics might occasionally wear down a colleagues or clients resistance, but they fail to produce the mutual trust that sustains successful relationships. In short, they just wont work in our sophisticated, post-selling world.
In this groundbreaking audiobook, authors Mark Goulston and John Ullmen reveal a new model for authentic influence - the kind that creates a strong initial connection and survives long after agreement has been reached. Based on listening, genuine engagement, and commitment to win-win outcomes, Real Influence provides a powerful four-step method you can use to:
Examine your priorities
Learn about the key players and what they need
Earn their attention and motivate them to hear more
And add value with your questions and actions
Complete with examples of the steps in action and insights from real-world "power influencers", this one-of-a-kind guide shows that being straight with everyone means winning for all.