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Content Analysis: An Introduction to Its Methodology by Klaus H. Krippendorff

Content Analysis: An Introduction to Its Methodology by Klaus H. Krippendorff
English | 19 Feb. 2004 | ISBN: 0761915451, 0761915443 | 440 Pages | PDF | 11 MB

Since the publication of the first edition of Content Analysis: An Introduction to Its Methodology, the textual fabric in which contemporary society functions has undergone a radical transformation - namely, the ongoing information revolution.
Two decades ago, content analysis was largely known in journalism and communication research, and, to a lesser extent, in the social and psychological sciences. Today, content analysis has become an efficient alternative to public opinion research - a method of tracking markets, political leanings, and emerging ideas, a way to settle legal disputes, and an approach to explore individual human minds.
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Tags: Content, Analysis, Introduction, Methodology, Krippendorff

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