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Marketing Strategy and Competitive Positioning (4th Edition)

Marketing Strategy and Competitive Positioning (4th Edition) by Graham Hooley, Nigel F. Piercy, Brigitte Nicoulaud
English | 2008 | ISBN: 0273706977 | 636 pages | PDF | 49,5 MB

Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.
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Tags: Marketing, Strategy, Competitive, Positioning

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