Download Now

Employee Engagement in Media Management: Creativeness and Organizational Development

Employee Engagement in Media Management: Creativeness and Organizational Development (Media Business and Innovation) by Stavros Georgiades
English | 2015 | ISBN: 3319162160 | 120 pages | PDF | 1,3 MB

This book explores a major media management topic on the basis of case study research conducted in European, US and Brazilian media companies. More specifically, it examines the dynamics of employee engagement, aiming at organizational development through change. The book contemplates the discipline of Media Management through a management lens and focuses on the concept of employee involvement and its value with regard to successfully introducing change and achieving organizational development. It concentrates on providing the necessary information and organizational arrangements from the points of view of media managers and employees and highlights how this involvement can encourage employees to create and innovate. The book is directed towards researchers and students, as well as practitioners/professionals involved with media organizations.
Buy Premium To Support Me & Get Resumable Support & Max Speed




Links are Interchangeable - No Password
Direct Download

Tags: Employee, Engagement, Management, Creativeness, Organizational, Development

Comments
Name:*
E-Mail:*
Add Comments:
Enter Code: *