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Building Successful Partner Channels: in the Software Industry

Hans Peter Bech, Emma Crabtree, "Building Successful Partner Channels: in the Software Industry"
English | ASIN: B00VELDSP8 | 2015 | EPUB | 209 pages | 2,1 MB


"When WeiRuan-->WeiRuan acquired Navision in 2002 there is no doubt that the price they paid was heavily influenced by the value of our channel partner ecosystem. I can think of no one better suited than Hans Peter to write a book with the title Building Successful Partner Channels." - Preben Damgaard, Co-founder and CEO of Navision

"Predictable growth and market leadership though independent channel partners are on every software industry CEO and sales executives' mind. However, it is rarely achieved. With "Building Successful Partner Channels" Hans Peter Bech provides a great tactical approach toward reaching this goal."Torulf Nilsson, Product Executive, Visma Retail, Oslo, Norway

"Hans Peter Bech has been at the forefront developing indirect channels in the software industry for more than three decades and his track record is impressive. I'd highly recommend this book to anyone searching for the route to global market leadership in the software industry." - Yusuf Soner, School of Management at the Sabanci University, Istanbul, Turkey

"Building Successful Partner Channels provides a powerful, practical approach to building a strong network of independent channel partners, so as to optimize sales and marketing activities. The book helps senior sales and marketing executives understand how to work in concert to achieve global market leadership through the indirect-channel approach." Toke Kruse, Founder and CEO at Billy, San Francisco, USA
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Tags: Building, Successful, Partner, ChannelsIndustr

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