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Customer Capitalism

Sandra Vandermerwe "Customer Capitalism"
Wiley | 2005-12-06 | ISBN: 1861563078 | 312 pages | PDF | 2 MB

Blending the hot topics of new technology, market spaces, competitive strategy and customer behaviour, stands conventional wisdom on its head by introducing a new business model which shows how any business can generate increasing returns and gain a massive competitive advantage.

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Tags: Customer, Capitalism

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