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Permanent Innovation by Langdon Morris

Permanent Innovation by Langdon Morris
English | 2006 | ISBN: 1430308869 | 255 Pages | PDF | 1 MB


Innovation is the process of creating new ideas and turning them into new business value.

is the process of doing it continuously, as a matter of strategy, method, and habit. It happens in organizations that embrace innovation as a core value, practice innovation as a core methodology, and produce innovation as a consistent output. The notion of permanent innovation may at first be startling, and it may even seem to be a contradiction. The concept of permanence implies stability and the absence of change, while the concept of innovation implies constancy of change and novelty. Combining these two, however, yields an important synthesis: the practice of innovation not as an occasional occurrence, but as a repeating process of value creation and organizational adaptation. In these times of accelerating change and increasing competition, is an absolute necessity. This book is about how to achieve it.

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Tags: Permanent, Innovation, Langdon, Morris

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