Marketing Essentials by Lois Schneider Farese
Glencoe/McGraw-Hill | January 24, 2008 | English | ISBN: 0078769043 | 890 pages | PDF | 79 MB
Marketing Essentials is the top selling book in marketing education because it includes all of the current hot topics: e-marketing, marketing ethics, and international and cross-curricular marketing! Students get a step-by-step introduction to creating marketing plans; DECA prep activities help students gain confidence in using the skills they've learned. Marketing Essentials also provides teachers with all the support materials they need.