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Marketing Management (12th Edition) by Kevin Lane Keller
Prentice Hall; 12 edition | January 1, 2006 | English | ISBN: 0131457578 | 816 pages | PDF | 94 MB

For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.

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Tags: Keller, Management, Marketing

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